Who We Are
Rove Design Group is a product design firm located in Rochester, New York. We specialize in applying the art of human-centered design methods to commercialize products, services and systems. Collaborating together to turn ideas into viable and feasible market opportunities is our passion!
Our design philosophy is simple:
Thoughtful designs produce meaningful products.
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Featured Case Study:
Re-branding of Deskset, Inc.
Deskset has sold refurbished and used office furniture in Rochester, New York for over 20 years. Over the last several years, Deskset has started to also sell new furniture and wanted to position the company as high quality, not just "affordable" and "used." Their sales staff needed better marketing materials to differentiate the company from its competitors.
Our designers chose a color palette that would provide a modern and bold look and feel. The tagline, "real furniture.real value," came from our interviews and observations of the quality of their operation, customer service and products.
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